Free tool
Google Ads Copy Preview
Draft responsive search ads with live 30 and 90 character limits, shuffle headline combinations and see exactly how they look on Google.
Headlines (up to 15, 30 characters each)
Descriptions (up to 4, 90 characters each)
90 / 90
73 / 90
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3 headlines, 2 descriptions. Google recommends at least 8 to 10 headlines.
Writing responsive search ads that convert
Google combines your headlines and descriptions in different ways, so each one has to make sense on its own and next to any other.
A headline mix that works
- 3 to 4 headlines with your main keyword.
- 2 to 3 with benefits or offers (Free Audit, Same-Day Service).
- 2 with proof (5-Star Rated, 850+ Projects).
- 1 to 2 with a clear call to action.
FAQs
What are the Google Ads character limits?
Responsive search ads allow up to 15 headlines of 30 characters, 4 descriptions of 90 characters, and two display paths of 15 characters each.
How many headlines should I write?
At least 8 to 10 unique headlines. Google mixes them, so more variety gives it more to test.
Why does Google show different combinations?
Responsive search ads rotate headlines and descriptions automatically to find what performs best for each search.
Can I pin headlines?
Yes, in Google Ads you can pin a headline to position 1 or 2, but pinning reduces testing, so use it sparingly.
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