Service
Google Ads & PPC
We build and manage Google Ads campaigns around your margins, not vanity metrics, so every dollar of ad spend is working toward revenue.
The problem
Google Ads can print money or burn it.
Google puts you in front of people who are searching for your service right now. But broad keywords, weak landing pages and no conversion tracking can waste a large share of the budget on clicks that never call. We build tight, well-tracked campaigns that put your money only where buyers are searching.
What changes for you
- Calls and forms from people ready to buy now
- Less wasted spend through negative keywords and tight targeting
- Full visibility of cost per lead and cost per customer
Why it works
- Leads from day one while SEO builds momentum
- Tight targeting by keyword, location and intent
- Ongoing optimisation to lower cost per acquisition
What you get
- 01Account audit and campaign structure
- 02Search, Performance Max and remarketing campaigns
- 03Ad copy and landing page recommendations
- 04Conversion tracking setup
- 05Weekly bid and budget optimisation
Use cases
What we can do for you.
Search campaigns
Show up at the top of Google for high-intent searches like "emergency plumber near me" or "botox in Dallas".
Local Services Ads
Google Guaranteed and Google Screened ads that charge per lead, set up and managed for eligible businesses.
Performance Max and Shopping
Product and service campaigns across Search, YouTube, Maps and Display.
Remarketing
Reach past visitors across the web and YouTube until they're ready to book.
How it runs
How a project runs.
Typical timings. We confirm yours in a fixed scope before any work starts.
- 01
Week 1
Audit and tracking
We review the account and set up call, form and booking tracking in GA4 and Google Ads.
- 02
Weeks 1–2
Build campaigns
Keyword research, tightly themed ad groups, compelling ads and matching landing pages.
- 03
Weeks 2–8
Optimise
Search term reviews, bid tuning and ad testing, several times a week at first.
- 04
Ongoing
Scale
Expand to new keywords, locations and campaign types once costs are stable.
Tools and platforms we use
- Google Ads
- Local Services Ads
- Google Analytics 4
- Google Tag Manager
- CallRail
- Microsoft Ads
- Looker Studio
Proof
Related work.
Why PlanB Digital?
Landing pages included
We build the pages your ads point to, so clicks actually convert.
Every lead tracked
Calls, forms and bookings tracked back to the keyword that brought them.
You own the account
The ad account is yours, with full access, always.
Frequently asked questions
What budget do I need for Google Ads?
It varies by industry and competition. We'll estimate a starting budget from keyword data during your free consultation.
What budget do I need for Google Ads?
It depends on your market's cost per click. We'll estimate it in our first call, and our Google Ads Preview and ROI tools help you plan.
Is there a minimum contract?
We ask for an initial three months, because the first few weeks are about learning what works.
Do you manage Microsoft (Bing) Ads too?
Yes. We often mirror winning Google campaigns to Microsoft Ads for extra, cheaper leads.
Popular with
Read more
Pairs well with
Ready to grow faster?
Book a free strategy call. We'll audit your current marketing and show you exactly where the growth is.