Service
Digital Advertising
Creative that stops the scroll, backed by media buying that hits your numbers. We plan, design and run ad campaigns across Meta, YouTube, display and programmatic channels.
The problem
Boosting posts isn't an ad strategy.
Most small businesses try ads, spend a few thousand dollars on boosted posts or a broad campaign, see a handful of likes and decide ads don't work. The truth is that paid social rewards creative testing, tight audiences and proper tracking. When those three are right, ads become the most predictable way to grow.
What changes for you
- A predictable flow of leads you can turn up or down
- Clear numbers on what each lead and customer costs
- Creative that keeps performing because it's tested constantly
Why it works
- Ad creative designed for attention and recall
- Full-funnel campaigns from awareness to conversion
- Audience testing that finds your most profitable customers
What you get
- 01Campaign strategy and media plan
- 02Static, motion and video ad creative
- 03Meta, YouTube and display campaign management
- 04Retargeting and lookalike audiences
- 05Creative testing and performance reporting
Use cases
What we can do for you.
Lead generation
Instant forms and landing page campaigns that fill your calendar with consultations, quotes and bookings.
Local awareness
Reach people within a few miles of your location with offers that bring them through the door.
Retargeting
Bring back the visitors who looked but didn't buy with reminders, reviews and limited-time offers.
Launches and events
Build buzz for a new service, location, product or event in the weeks that matter.
Showreel
Press play.
Real videos we've made for clients. Hover to preview, click to watch with sound.
How it runs
How a project runs.
Typical timings. We confirm yours in a fixed scope before any work starts.
- 01
Week 1
Audit and tracking
We review past campaigns and set up the Meta Pixel, Conversions API and analytics so every result is counted.
- 02
Weeks 1–2
Offer and creative
We sharpen your offer and produce a batch of image, video and copy variations.
- 03
Weeks 2–4
Launch and test
Campaigns go live with structured tests of audiences, hooks and formats.
- 04
Ongoing
Scale what wins
Budget moves to the winners, losers are cut and fresh creative is added every month.
Tools and platforms we use
- Meta Ads Manager
- Conversions API
- YouTube Ads
- TikTok Ads
- Google Display
- Google Analytics 4
- Looker Studio
- AI creative tools
Why PlanB Digital?
Creative in-house
Designers, video editors and AI creative under one roof, so testing never stalls waiting for new ads.
Tracking done right
We fix tracking before spending, so you know what's actually working.
Honest reporting
Leads, cost per lead and revenue, not vanity metrics like reach and likes.
Frequently asked questions
What's the difference between advertising and PPC?
PPC usually means search ads that capture existing demand. Digital advertising covers social, video and display campaigns that create demand and build your brand. Most growing businesses benefit from both.
How much should I spend on ads?
Enough to get meaningful data, which depends on your market and cost per lead. Our Ad ROI Calculator helps you work backwards from your goals.
Do you make the ad creative?
Yes. Static images, carousels, video and AI avatar ads are all made by our team.
How soon will I see leads?
Most lead campaigns produce leads in the first week. Getting the cost per lead down takes a few weeks of testing.
Popular with
Read more
Free tools for this
- Customer Lifetime Value CalculatorWork out customer lifetime value, CAC and your LTV:CAC ratio in seconds.
- Ad ROI CalculatorForecast clicks, leads, cost per lead, ROAS and profit from any ad budget.
- UTM Link BuilderBuild tagged campaign URLs to track traffic in Google Analytics.
- Headline AnalyzerScore your headline for length, power words, emotion and clarity.
Pairs well with
Ready to grow faster?
Book a free strategy call. We'll audit your current marketing and show you exactly where the growth is.