Skip to content
PlanB Digital

Free tool

Headline Analyzer

Most people only read the headline. Score yours for length, power words, emotion and clarity, and get instant tips to make it stronger.

Google preview

7 Proven Ways to Double Your Leads Without Raising Your Ad Budget

Type

List

Power words

2

Emotional

0

Has number

Yes

75/ 100

Great

  • →Over 60 characters may be cut off in Google results.
  • →An emotional word (love, fear, mistake, success) makes people feel something.

How to write headlines people click

Your headline decides whether anyone reads the rest. A strong headline promises a specific benefit and gives a reason to click now.

Formulas that work

  • Number + benefit: 7 Ways to Cut Your Cost per Lead
  • How to + result: How to Get More Reviews Without Asking Twice
  • Question: Is Your Website Losing You Customers?

Write five versions, score them here, and test the top two.

FAQs

What makes a good headline?

Clear benefit, specific numbers, 6 to 12 words, and at least one power or emotional word. It should tell the reader exactly what they get.

How long should a headline be?

For SEO, keep titles under about 60 characters so Google doesn't cut them off. For blog posts and emails, 6 to 12 words is a good target.

What are power words?

Words like proven, free, easy, instant and secret that trigger curiosity or urgency. Use one or two, not a pile of them.

Is a higher score always better?

It's a guide, not a rule. Always A/B test your top two headlines with real readers.

More free tools

Want experts to do it for you?

Book a free strategy call. We'll audit your current marketing and show you exactly where the growth is.