Free tool
Readability Checker
Paste any copy to get its reading score, grade level and plain-English tips. Easier reading means more people finish and act.
Flesch reading ease
57
Fairly difficult
Fine for B2B, but simplify for consumers.
- Grade level
- 8.0
- Words per sentence
- 11.0
- Complex words
- 18%
- Reading time
- < 1 min
- → 1 possible passive phrase. Active voice reads faster.
- → Lots of long words. Swap them for shorter ones (use, not utilize).
Why readability matters for marketing
Visitors skim. Copy that's hard to read gets skipped, and skipped copy doesn't convert. Clear writing also helps SEO, because people stay longer on pages they can understand.
Quick wins
- Keep most sentences under 20 words.
- One idea per paragraph.
- Use “you” and talk to one reader.
- Replace jargon with the words your customers use.
FAQs
What is a good Flesch reading ease score?
60 to 70 is plain English and ideal for most websites. Above 70 is very easy. Below 50 is hard for most consumers.
What grade level should web copy be?
Aim for grade 7 to 9. Even experts prefer reading simple, clear copy when they're scanning a web page.
Is my text stored?
No. Everything runs in your browser and nothing is sent to a server.
How do I improve my score?
Shorten sentences, swap long words for short ones, use active voice and break up long paragraphs.
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Want experts to do it for you?
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