Service
Social Media Marketing
From content calendars to community management and paid social, we help your brand show up consistently where your customers spend their time.
The problem
Posting when you remember isn't a strategy.
Customers check your social profiles before they buy. An inactive or inconsistent page makes a business look closed or careless, but keeping up with daily content, comments and trends is a full-time job. We plan, create and publish content that keeps you visible and turns followers into customers.
What changes for you
- A consistent, professional presence that builds trust
- More enquiries through DMs and profile visits
- Hours back every week that you used to spend on posting
Why it works
- A consistent brand voice across every platform
- Content that earns engagement, not just impressions
- Paid social campaigns tuned for leads and sales
What you get
- 01Social media strategy and content calendar
- 02Post design, reels and short-form video
- 03Community management
- 04Meta and LinkedIn ad campaigns
- 05Monthly performance reports
Use cases
What we can do for you.
Content calendars
A monthly plan of posts, reels and stories built around your offers, seasons and audience questions.
Short-form video
Reels, TikToks and Shorts that show your work, your team and your results.
Community management
Replies to comments and messages so no lead goes cold in your inbox.
Paid amplification
Your best organic posts boosted to the right audience to grow reach and leads.
Showreel
Press play.
Real videos we've made for clients. Hover to preview, click to watch with sound.
How it runs
How a project runs.
Typical timings. We confirm yours in a fixed scope before any work starts.
- 01
Week 1
Brand and audit
We review your profiles and competitors, then agree your voice, pillars and goals.
- 02
Week 2
Content plan
A monthly calendar for you to approve in one go.
- 03
Ongoing
Create and publish
Designs, video and captions produced and scheduled across your channels.
- 04
Monthly
Engage and report
Community management plus a monthly report on reach, engagement and leads.
Tools and platforms we use
- Meta Business Suite
- TikTok
- YouTube Shorts
- Canva
- AI video & image tools
Why PlanB Digital?
AI-powered creative
AI images, avatar videos and editing let us produce more content at higher quality.
Sales-focused
Content built to drive enquiries, not just likes.
Approval made easy
One monthly review, and then it runs.
Frequently asked questions
Which platforms should my business be on?
It depends on your audience. B2B brands usually get the most from LinkedIn, while consumer brands do best on Instagram and Facebook. We recommend a focus after a short audit.
Which platforms should I be on?
Where your customers spend time. For most local businesses that's Facebook and Instagram, with TikTok or LinkedIn depending on the audience.
How many posts a month?
Usually three to five a week per main platform, plus stories. Consistency matters more than volume.
Do I need to supply photos?
Real photos of your work help most, but we can fill gaps with design, AI imagery and video.
Popular with
Pairs well with
Ready to grow faster?
Book a free strategy call. We'll audit your current marketing and show you exactly where the growth is.