Service
Content Marketing
Search-friendly content written for humans first. We research what your customers ask, then create content that answers it better than anyone else.
The problem
Buyers do their homework before they call you.
Most buyers research on their own before talking to a business. If your website and channels don't answer their questions, a competitor's will, and that competitor earns the trust and the sale. Content marketing puts your expertise in front of buyers at every step, on Google, in AI answers and in their inbox.
What changes for you
- Organic traffic that grows month after month
- More trust before the first sales call
- A library of content your sales team can share
Why it works
- Content that ranks and keeps bringing in traffic
- Positions your brand as the expert in your space
- Supports SEO, social and email from one plan
What you get
- 01Content strategy and topic clusters
- 02Blog posts and long-form guides
- 03Website and landing page copy
- 04Case studies and lead magnets
Use cases
What we can do for you.
Blog and guides
Articles that answer the real questions your customers search for, written to rank and to convert.
Lead magnets
Checklists, guides and calculators that capture emails from people not ready to buy yet.
Video and podcast content
Expert videos and episodes repurposed into posts, clips and articles.
Case studies
Stories of real results that answer the question "will this work for me?"
How it runs
How a project runs.
Typical timings. We confirm yours in a fixed scope before any work starts.
- 01
Week 1
Audience and topics
We map your buyers' questions and the search terms behind them.
- 02
Week 2
Editorial calendar
A plan of articles, assets and formats tied to your services.
- 03
Ongoing
Create
Expert-reviewed content produced with AI-assisted research and human writers.
- 04
Monthly
Distribute and measure
Shared through email, social and search, with reports on traffic and leads.
Tools and platforms we use
- Google Search Console
- Ahrefs
- Semrush
- Surfer
- Grammarly
- Canva
- WordPress
- Next.js / Markdown
Proof
Related work.
Why PlanB Digital?
SEO built in
Every piece is planned around real search demand, not guesses.
Written for people
Clear, useful writing, edited by humans and checked for accuracy.
Repurposed everywhere
One idea becomes an article, posts, an email and a video.
Frequently asked questions
Do you write in our brand voice?
Yes. We start with a voice and tone guide so every piece sounds like you.
Do you use AI to write content?
We use AI for research and drafts, then human editors rewrite, fact-check and add your expertise. That's what ranks and builds trust.
How much content do I need?
Two to four strong articles a month is a good start for most businesses. Quality beats volume.
Will you interview me?
Yes. A short monthly call lets us capture your expertise and real stories, which makes the content unique.
Popular with
Pairs well with
Ready to grow faster?
Book a free strategy call. We'll audit your current marketing and show you exactly where the growth is.