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Marketing ideas you can use today.

Straight-talking guides on growing your business online, written by people who run campaigns every day.

AI · 2 min read

What Is GEO? How to Get Your Business Recommended by ChatGPT and Google AI

Generative engine optimisation (GEO) explained: how AI assistants choose which brands to recommend, and the practical steps to show up in ChatGPT, Gemini, Perplexity and Google AI Overviews.

November 5, 2026

Pricing guides · 3 min read

How Much Does a Small Business Website Cost in 2026?

What a small business website really costs in 2026: DIY builders, templates, freelancers, agencies and custom-coded sites, plus the hidden costs most quotes leave out.

November 5, 2026

Industry guides · 2 min read

Motivated Seller Leads: A Marketing Plan for Real Estate Investors

How real estate investors and cash home buyers can generate their own motivated seller leads with funnels, Google and Meta ads, follow-up automation and tracking.

November 5, 2026

Pricing guides · 2 min read

How Much Does It Cost to Build a Mobile App in 2026?

A plain-English guide to mobile app costs in 2026: what drives the price, typical ranges for simple to complex apps, cross-platform vs native, and ongoing costs.

November 5, 2026

Industry guides · 3 min read

Med Spa Marketing: 12 Ideas That Fill Your Treatment Calendar

Practical med spa marketing ideas for US and Canadian clinics: treatment pages, policy-safe ads, consult funnels, reviews, video and rebooking that keep chairs full.

November 5, 2026

Industry guides · 2 min read

How to Get More Home Care Clients (and Caregivers) Online

A practical home care marketing plan for US agencies: local SEO, a website families trust, referral partners, caregiver recruiting and fast follow-up.

November 5, 2026

Industry guides · 2 min read

How to Get More Referrals for Your Group Home

How group home and assisted living owners can win more case manager and family referrals with a referral-ready website, local search and simple follow-up.

November 5, 2026

Industry guides · 2 min read

Marketing for Credit Repair, Insurance and Financial Services Firms

How credit repair companies, insurance agencies and financial advisors can generate compliant leads with trust-first websites, calculators, special-category ads and automation.

November 5, 2026

Industry guides · 2 min read

Event Venue Marketing: How to Book More Weddings and Events

Marketing ideas for wedding venues, event spaces and party rental companies: galleries that sell, inquiry funnels, pricing, video walkthroughs and off-peak campaigns.

November 5, 2026

Industry guides · 2 min read

Contractor Marketing: How Roofers and Painters Get More Jobs Online

A practical marketing guide for roofers, painters, remodelers and home service contractors: local SEO, Google Local Services Ads, project galleries and missed-call text back.

November 5, 2026

Industry guides · 2 min read

Marketing for Coaches and Consultants: Build a Pipeline Beyond Referrals

How coaches, consultants, speakers and authors can build a steady client pipeline with a personal brand site, lead magnets, AI video and automated onboarding.

November 5, 2026

Pricing guides · 2 min read

How Much Does an AI Chatbot or Voice Agent Cost in 2026?

What AI chatbots and AI voice receptionists cost in 2026: off-the-shelf tools vs custom builds, usage fees per conversation and minute, and how to work out the return.

November 5, 2026

AI · 2 min read

AI Video Editing for Small Businesses: Post More Reels Without Filming More

How small businesses use AI video editing, captions, voice cloning and AI avatars to publish more short-form video for less, plus where human editors still matter.

November 4, 2026

Funnels · 2 min read

Sales Funnel vs Website: Which Does Your Business Need?

The difference between a website and a sales funnel, when each one makes sense, and how to combine them to turn ad traffic into booked calls and sales.

November 3, 2026

Automation · 2 min read

10 Business Tasks You Can Automate With AI This Month

Practical examples of AI and workflow automation for small and growing businesses: lead follow-up, data entry, reporting, support, invoicing and more, with tools and time saved.

November 2, 2026

Dashboards · 2 min read

Custom Business Dashboards: The KPIs Worth Tracking (and the Ones to Skip)

How to plan a custom dashboard for your business: which marketing, sales and operations KPIs matter, where the data comes from, and common mistakes to avoid.

November 1, 2026

PPC · 2 min read

Google Ads vs SEO: Which Should Your Business Invest in First?

A practical comparison of Google Ads and SEO: cost, speed, long-term value, and how to decide which channel to prioritise for your business.

October 20, 2026

Website Design · 1 min read

7 Website Design Mistakes That Are Costing You Customers

Slow pages, vague headlines and hidden contact details quietly kill conversions. Here are seven common website design mistakes and how to fix them.

October 13, 2026

Analytics · 1 min read

UTM Parameters Explained: A Beginner's Guide to Tracking Campaigns

Learn what UTM parameters are, how to use them in Google Analytics 4, and a simple naming convention that keeps your campaign reports clean.

October 6, 2026